A successful social media campaign includes Facebook. Agents by nature are a social group and this is a great place to reach them on the go.
Need some help making your page more successful? Check out these tips from realbizmedia.com:
Develop a Plan
First of all, decide what your goal is. All Facebook goals should touch on the level of interaction you hope to see, the size of the community you hope to build and the results you would like to realize. Many Agents initially think that just posting listings to their Facebook page is enough to generate leads, unfortunately not.
Time Management
Make sure you budget the amount of time you can devote to your Facebook page, for example 15 minutes in the morning and in the evening. It is important that your Facebook page remains fresh on a daily basis, even if it is just one posting.
Create a Facebook Page
Do not use your personal Facebook account for your Real Estate services, it is unprofessional. Facebook pages were created for businesses and offer extended features that can better promote your brand and your services.
Content, content, content
Post about your neighborhood. Show off your knowledge on the community that you serve. This not only engages your visitors but positions you as a local expert. For example, If there is a new community center being built, post about it, and express the merits and how it will make the lifestyle better residents.
Post about events in your neighborhood. Show how wonderful your city culture is. Post about local events in your town. If you’re going to a neighborly event, tell your Fans, and invite them to join you. Ask questions, too, to spark engagement.
Use images in your updates. Images on Facebook are the most engaging types of content. Photos on Facebook Pages received 53% more likes than the average post and 104% more comments than the average post (Hubspot).
Post videos and more videos. Consumers love video and specifically home buyers. Post a video home tour that includes the relevant property information with maps and school information and add your own personal introduction to the tour. Ask your sellers and friends to share on their own Facebook Pages to generate more exposure. Remember, the golden rule is 80/20. That is – post 80% of your content about lifestyles, your community, customer interests, and other updates; post 20% of your content about you and your product.
Post about helpful home owner tips. Post helpful articles or videos such as, how to winterize your home, home staging, buyers and sellers tips, and these types of posts generate a connection between you and your friends and potential clients.
Show you care about your clients. Post a personal congratulations to your clients on the possession day of their new home or on a recent renovation.
Integrate Facebook into your existing marketing
In addition to giving people the ability to follow you on Facebook from your website, think about other ways that you can integrate Facebook into your marketing. Add you Facebook button to your blog, emails and property tours. For example, if you’re blogging set it up to automatically post each new article to your Facebook Page.