Tricks of the trade Archives ⋆ Page 2 of 4 ⋆ Real Estate Careers

Shortage of Appraisers, Home Prices at Record Highs & Drone Photography in Real Estate

This week’s real estate news focuses on the good—home prices on the rise but a bubble is not on the horizon, the bad—a nationwide shortage of appraisers means deals are delayed or even lost, and the ugly—the home from the movie The Silence of the Lambs is up for sale, and you won’t believe what that listing looks like! Luckily there’s more good than bad—or ugly—as we round out the week with positive news for home buyers and how drones might soon impact the marketing for your next listing.

‘Massive’ shortage of appraisers causing home sales delays

With housing demand on the […] Read more

Four Ways to Sell a House to International Buyers

Selling a house can be tiresome and tedious, especially if the domestic real estate market is already too saturated or too populated. These are perhaps some of the reasons as to why home sellers or agents market houses and properties to international buyers. Selling outside of the country expands your market and network, and sometimes even allows you to get more than what locals are willing to pay for your property.

On the other hand, most sellers think that selling outside of the country is difficult. But with today’s technology and various communication […] Read more

Best Places to Relocate Your Real Estate Career

If you’re thinking about relocating and taking your real estate career with you, a new report from Goodcall might help you determine the best places to relocate as a new agent. Goodcall is a research and data service that provides consumers with information and guidance regarding personal finance, career choices, academic scholarships, and much more. The organization recently published 2015’s Best Metro Areas For Real Estate Agents, which studied 150 metropolitan areas across the U.S. to determine which are the likeliest hunting grounds for beginning or aspiring residential real estate agents.

Goodcall based its conclusions […] Read more

The Property Brothers Share 4 Fixer-Upper Tips for Aspiring Entrepreneurs

Drew and Jonathan Scott, aka the Property Brothers, are on HGTV nearly every time you turn on the channel. We know them for their real estate expertise, home renovations and interior design, but they also have a passion for branding and business which led them to a real estate investment company, a production company, four reality shows and ultimately, celebrity status. See a few tips the brothers have for you at Success.com.

You know Drew and Jonathan Scott, aka the Property Brothers, thanks to the wildly popular HGTV show of the same name. […] Read more

FREE Sales Training Webinar: How To Generate Buyer and Seller Leads [sign up now]

FREE Sales Training Webinar: How To Generate Buyer and Seller Leads

This webinar will teach you how to generate buyer and seller leads online without having to learn complicated tech programs. This sales training webinar is designed to educate attendees on 3 key steps in the lead generation process. We go through them in depth so that you can come away from the webinar with an actionable strategy to create and convert more prospects in your business. Some of the strategies you can expect to learn on this webinar are:

Lead Generation – How to create a complete online sales Funnel in […] Read more

Tips for Effective Open House Advertising

Before reading the following tips for effective open house advertising, there are a few things you should consider. Some real estate agents believe open houses are unnecessary because they take up so much time. However, experienced agents know that while most homes do not sell because of open houses, they are a good source for buyer leads. Successful real estate agents either have lots of good listings and/or many qualified buyers.

Various brokers require their rookie agents conduct open houses on all new listings. They know it takes time. In the modern age of online information […] Read more

Marketing Tips To Increase Your Real Estate Business!

While the country’s real estate market is slowly working its way back to life, people making a living with a real estate license have had to get creative with marketing strategies to remain successful. There are a number of simple things that you can to do to continue to build your real estate business, regardless of the state of the economy. Just following these three simple tips can make a tremendous difference in who is successful with their real estate license, and who is still struggling in a rebounding real estate market.

Be more […] Read more

Your Own Private Hideaway: Vacation Homes

Your Own Private Hideaway: Vacation Homes
Being a homeowner is great, but let’s say you’ve finally decided your city is just too cold in the winter and that you’d love to have a second house to escape to – a warm place, maybe a place with a beach nearby. If you’ve decided to pursue buying a second home, where do you start?

Vacation homes are huge in recent years. In 2014 alone, an estimated 1.13 million vacation homes were sold in the US, making up some 21% of residential transactions for the year. You might be wondering, are all of these second homebuyers […] Read more

Live Tweeting an Open House

It’s common knowledge by now that social media can be enormously helpful in building and growing your business, but there are so many options and possibilities that it’s hard to know where to start.

Live Tweeting

Live tweeting, as defined by Google, is to “post comments about (an event) on Twitter while the event is taking place”. Depending on who you follow on Twitter, live tweeting could involve awards shows, sporting events, movies, or TV shows. In the world of real estate, however, live tweeting becomes an especially interesting option for open houses.

In our hyperconnected society, Twitter’s immediacy […] Read more

Scents for a Buyer-Friendly Open House

When staging a home to appeal to the most people in the shortest amount of time, it seems obvious that the place should smell good. While hiding away all of the questionable artwork and various clutter, most agents will light a candle or two. Maybe spray some Febreze, give the bathroom its own oil diffuser, and take out the trash.

But what scent should we be spreading through these homes? Scents are certainly not a one-size-fits-all, and while most people can agree that certain scents are quite nice, there will always be outliers that will have […] Read more

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