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Entries by clint robards

What to Say When Clients Ask You to Cut Your Commission

What to Say When Clients Ask You to Cut Your Commission

Sellers often have three reasons for asking you to cut your commission:

1. They don’t have enough equity in the property. In that case, it is a real need because they can’t afford
to pay off the mortgage on the property, you and other costs.
2. They are just being savvy consumers, looking for the best deal that they can get. We all want a good
deal, and most clients feel it is at least worth a shot to see if they can save money.
3. They don’t see the full value you bring to the table.

While the first case is a bit out of […] Read more

3 Must-Haves In Your Summer Real Estate Marketing Plan (And a Mistake to Avoid)

3 Must-Haves In Your Summer Real Estate Marketing Plan (And a Mistake to Avoid)

3 Must-Haves In Your Summer Real Estate Marketing Plan

Summertime is finally here and with it comes a new quarter and a chance to execute on your real estate marketing plan.

How do you make sure your real estate marketing plan moves you forward this quarter and brings your business to the next level? It starts with being strategic, setting goals and holding yourself accountable to executing those goals.

Here are three important elements to remember as you create your marketing plan this summer.

1. Set goals to accomplish by the end of the summer

The third quarter runs from July 1 to September 30 […] Read more

5 Reasons Property Flippers Should Get a Real Estate License

5 Reasons Property Flippers Should Get a Real Estate License

New house flippers have a ton of questions about buying, selling, and renovating a home. A few weeks ago, Katie D. asked us this question on Facebook:

“I want to start a business flipping homes. Do you think having my real estate license would be a good asset to have for a business like that? Or do I allow other people to take care of that part for me?”

It’s a great and common question among people who buy homes to spruce up and sell a short time later. In 2016, the number of flipped homes (bought and sold within 12 months) reached 193,009 […] Read more

Easier to Qualify for a Mortgage, Mistakes Buyers Must Avoid, Best Places to Live, and More

Easier to Qualify for a Mortgage, Mistakes Buyers Must Avoid, Best Places to Live, and More

Easier to Qualify for a Mortgage, Mistakes Buyers Must Avoid, Best Places to Live, and More

As we gear up for Independence Day next week, we’ve got the latest in real estate news. This week’s stories cover why would-be buyers might just find it easier to qualify for a mortgage soon, what five mistakes buyers must avoid, best places to live in the United States, secrets of successful house flippers, and more. Happy Fourth!

It’s about to become easier to qualify for a mortgage—and here’s why

Aspiring homeowners might soon be getting a break when it comes to being able to qualify for a […] Read more

Generating Real Estate Leads With Zillow

Generating Real Estate Leads With Zillow

Generating Real Estate Leads With Zillow

Generating leads is arguably the most important part of being a successful real estate agent. Whether you’re just starting out as a new agent or have been in the business for years, dedicating time each and every day to prospecting and gaining new clients is a must.

However, as real estate technology continues to evolve, there is more and more emphasis being placed on how to generate real estate leads online. This focus is not unwarranted. According to the National Association of REALTORS®, 42 percent of recent buyers started their home search by looking online at […] Read more

Building Your Real Estate Personal Brand as a New Agent

Building Your Real Estate Personal Brand as a New Agent

Building Your Real Estate Personal Brand as a New Agent

New real estate agents can often get caught up in the myriad of details that go into entering this profession. There are courses to take and tests to pass to become licensed. You need to decide on a broker or team to help you get your career off the ground. You need to make business decisions as far as building your website and setting up an office. You need to find clients.

But there is another important step that you’ll want to take early on in your new career: creating your personal […] Read more

Online real estate education vs. classroom real estate education

Online real estate education vs. classroom real estate education

If you’re thinking of pursuing a career in real estate, you’ll need to take numerous hours of real estate education from an accredited real estate school and pass a state licensing exam before you can start selling homes. The required number of hours and the course content may differ by state, but these qualifying education courses are necessary and important for your start in real estate. The courses will be an investment of time and money, and the knowledge you gain will be the foundation for your career in real estate. Because it’s so important, your education should meet your […] Read more

9 Ways to Turn Your Social Media Addiction Into a Successful Real Estate Career

9 Ways to Turn Your Social Media Addiction Into a Successful Real Estate Career

9 Ways to Turn Your Social Media Addiction Into a Successful Real Estate Career

 

Before he had a successful real estate career, Steven David Elliot was running bookstores in Florida and North Carolina. These were the early days of social media, he filled downtime surfing Facebook and other sites, connecting with friends, reading articles, “killing the monotony.”

“If you’re playing around with your computer, customers think you’re doing work,” says Elliot, who back then counted 800 people as Facebook friends. “I found it entertaining, an opportunity to do something outside the four walls of a bricks-and-mortar business.”

Fast forward to 2016, and Elliot […] Read more

Jeremy Burns: Finding Early Success in a Real Estate Career

Jeremy Burns: Finding Early Success in a Real Estate Career

Jeremy Burns: Finding Early Success in a Real Estate Career

With the broad range of career paths available to real estate professionals, each agent has a different story to tell. In this series, we bring you the stories of successful individuals who’ve taken their real estate careers in various directions. We sit down with each of them to talk about how they got started in the industry and the twists and turns they’ve taken along the way. Read on to learn about Jeremy Burns, and his experience finding early success in a real estate career while breaking into the red-hot Raleigh, […] Read more

Why Real Estate Agents Love the New 9 to 5

Why Real Estate Agents Love the New 9 to 5

Why Real Estate Agents Love the New 9 to 5

Before the new 9 to 5, when the U.S. workforce toiled during normal office hours, people lived their lives outside of that time. Employees crammed dental appointments into lunch breaks, Dads watched peewee soccer games on weekends, and if parents attended a weekday dance recital, well, that’s what vacation or sick days were for.

No more. Working from 9 to 5 is so last century. Technology has cut the ties that bind employees to office desks, allowing workers–especially people who work in real estate– to make deals on their iPhones at Starbucks […] Read more