What to Say When Clients Ask You to Cut Your Commission

What to Say When Clients Ask You to Cut Your Commission

Sellers often have three reasons for asking you to cut your commission:

1. They don’t have enough equity in the property. In that case, it is a real need because they can’t afford
to pay off the mortgage on the property, you and other costs.
2. They are just being savvy consumers, looking for the best deal that they can get. We all want a good
deal, and most clients feel it is at least worth a shot to see if they can save money.
3. They don’t see the full value you bring to the table.

While the first case is a bit out of […] Read more

3 Must-Haves In Your Summer Real Estate Marketing Plan (And a Mistake to Avoid)

3 Must-Haves In Your Summer Real Estate Marketing Plan (And a Mistake to Avoid)

3 Must-Haves In Your Summer Real Estate Marketing Plan

Summertime is finally here and with it comes a new quarter and a chance to execute on your real estate marketing plan.

How do you make sure your real estate marketing plan moves you forward this quarter and brings your business to the next level? It starts with being strategic, setting goals and holding yourself accountable to executing those goals.

Here are three important elements to remember as you create your marketing plan this summer.

1. Set goals to accomplish by the end of the summer

The third quarter runs from July 1 to September 30 […] Read more

Building Your Real Estate Personal Brand as a New Agent

Building Your Real Estate Personal Brand as a New Agent

Building Your Real Estate Personal Brand as a New Agent

New real estate agents can often get caught up in the myriad of details that go into entering this profession. There are courses to take and tests to pass to become licensed. You need to decide on a broker or team to help you get your career off the ground. You need to make business decisions as far as building your website and setting up an office. You need to find clients.

But there is another important step that you’ll want to take early on in your new career: creating your personal […] Read more

Online real estate education vs. classroom real estate education

Online real estate education vs. classroom real estate education

If you’re thinking of pursuing a career in real estate, you’ll need to take numerous hours of real estate education from an accredited real estate school and pass a state licensing exam before you can start selling homes. The required number of hours and the course content may differ by state, but these qualifying education courses are necessary and important for your start in real estate. The courses will be an investment of time and money, and the knowledge you gain will be the foundation for your career in real estate. Because it’s so important, your education should meet your […] Read more

Finding a Real Estate Mentor and Cultivating a Successful Relationship

Finding a Real Estate Mentor and Cultivating a Successful Relationship

Finding a Real Estate Mentor and Cultivating a Successful Relationship

As a new real estate agent, you have been doing all of the “right” things to launch your career. You’re networking. You’re learning about your market. You’re working on a prospects list. Still, getting started in real estate can be challenging, especially in the first year or so. Finding a real estate mentor and cultivating a successful relationship could help you out tremendously by enhancing your ability to launch a long, successful real estate career.

The first step to mentorship is probably the toughest. You may know plenty of admirable, successful real […] Read more

Professional Appearance Tips for Real Estate Agents

Professional Appearance Tips for Real Estate Agents

Real Estate Tips:
Professional Appearance Tips for Real Estate Agents

In the real estate business, your image is projected through your professional appearance. Some clients will judge you by your appearance just as much as your reputation, how knowledgeable you are, and how well you communicate. When meeting with potential clients, keep in mind that first impressions matter.

For example, this NAR article on “The Importance of Image and Appearance” quotes three Realtor® clients regarding whether having purple hair and tattoos or driving an ugly car would influence their decision to use the agent. One client replied that she would have run away […] Read more

Common Home Selling Mistakes New Agents Face

Common Home Selling Mistakes New Agents Face

Common Home Selling Mistakes New Agents Face

Everyone makes mistakes—even the most seasoned real estate professionals. Perhaps what sets the great listing agents apart from the not-so-great ones is that that they learned from their mistakes early on. Will you make home selling mistakes as a new agent? Absolutely. But you will also learn valuable lessons that will make you a better, stronger agent. Here are five common home selling mistakes that new real estate agents face.

Mispricing a home

Especially at the upper end, mispricing a home can end in disaster for the seller. Agents who specialize in luxury homes have to know […] Read more

Understanding Homeowners Associations

Understanding Homeowners Associations

The function of a homeowners association (HOA) is to protect and enhance the common areas of that association. Homeowners associations can consist of anything from 10 to 3,000 homes, which could be single-family, townhomes, condos, or a mix. The HOA might be responsible for common walls, roofs, driveways, landscaping, decks, balconies, HVAC, and plumbing. They maintain pools, clubhouses, tennis courts, fitness centers, charging centers for electric cars, and sometimes even streets. An HOA’s budget, and its legal exposure, can be huge. Jim Laumann, president of HOA-USA.com, explains that beginning agents should learn how homeowners associations operate, and should get acquainted […] Read more

Spring Cleaning!

Spring Cleaning!

Spring Cleaning!

The doldrums of winter have nearly passed, and straight ahead lurks the chaos of spring real estate. What passed for clean back in January simply won’t work as open house season approaches, so let’s take a closer look at the dusty corners, the filthy hardwood, and the tumbleweeds of discarded pet hair.

Less Stuff

If your spring cleaning is also in preparation of putting your home on the market, a storage unit might be in store. As HGTV points out, decluttering to show off the house often means just getting your stuff out of there. If you’ve decided you can finally part with […] Read more

NAR Code of Ethics Requirement

NAR Code of Ethics Requirement

NAR Code of Ethics Requirement

Before 2016, the National Association of REALTORs (NAR) required all of its members to take a Code of Ethics course every four years, which is why it was formerly known as the NAR Quadrennial Requirement. This year, however, the Quadrennial requirement becomes a Biennial requirement, meaning that each REALTOR must now take a Code of Ethics course every two years.

If you aren’t a member of NAR, there’s no such requirement, though it’s still a good idea to fit a Code of Ethics class into your coursework. Customers love doing business with ethical people, and few lines of work are as social and ethically-motivated […] Read more